Having a logo is an essential part of your company’s identity, and designing one can be a daunting task. However, with a little bit of practice, you can learn to design a good logo for your business. Whether you’re designing a new logo or updating an existing one, there are some things that you should avoid doing.
While color is an important element of a logo, it’s not the only thing you should use to convey your message. Make sure that you choose colors that match the message that you want to convey and that are in line with your brand’s personality and style. Although clip art is great for other parts of your branding, including your website and brochures, it’s not something you should include in your logo itself. While it may be tempting to incorporate these elements in your logo, they can distract from your message and look cluttered. While fonts are an important part of your logo, they shouldn’t be used too often or in a way that disrupts the harmony between the image and the lettering. Instead, choose a typeface that matches the theme and style of your business. While dropping shadows can add a nice texture or a touch of interest to a design, they can also create heavy files that are difficult to send and display. They can also cause your file to appear blocky and pixelated in different sizes, which is not what you want for your logo.
Having too many pictures in your logo can be distracting and can make it difficult to read. In addition, it can make it difficult for your clients to get a sense of your brand’s personality and culture. When you’re creating your logo, it’s crucial that you don’t have too many complex shapes in your design. Simple, clean lines are best and should form the basis of your logo. Another common mistake that logo designers often make is adding too many texture elements to their design. Embossed textures, drop shadows, and engraved details can all be great, but they don’t work well when they aren’t used as a background or complementing the main idea of your logo.
Guest blogging is an effective way to establish your brand as an authority in the industry. It’s also a great way to build relationships with other bloggers and increase your visibility amongst a wider audience. While you can’t always avoid adding too many elements to your design, you can still try to keep it to a minimum. For example, try to include just a few letters and a single image in your logo.